Dynamic Campaigns
Dynamic Campaigns blend creative strategy, experiential marketing, and brand storytelling to activate ideas in real time. This work focuses on driving participation, cultural impact, and measurable engagement across physical spaces and digital touchpoints.
Dynamic campaigns are built to move. They live across moments, mediums, and environments, designed to interrupt the expected and convert attention into action. This work sits at the intersection of creative strategy, experiential design, and cultural timing. Not just a single activation, but a system of touchpoints that compound impact over time.
I approach campaigns as living ecosystems. Each element is intentional on its own, but more powerful in conversation with the whole. Physical presence meets narrative. Surprise meets clarity. The goal is not spectacle for spectacle’s sake, but meaningful engagement that creates momentum during the moment and resonance long after it ends.
Clients
Skydeo, Groove Ballet
Selected Projects
Possible 2025, Something for Someone
Skydeo- Possible 2025
Campaign Building, Experiential Footprint
For Skydeo, a data intelligence company selling not just information but possibility, the challenge was clear: translate an abstract, highly technical offering into something visceral, human, and unforgettable. Positioned during POSSIBLE 2025 and overlapping with Formula 1 week, the campaign reframed Skydeo’s data as a vehicle for ambition, precision, and speed.
The experiential footprint centered around an Aston Martin DB12 in Skydeo’s signature green color, placed deliberately like an elephant in the room. Unexpected. Impossible to ignore. Eventgoers were invited to step into the “Data Dream,” capturing photos, meeting the founder in person, and engaging in real conversations about what data can unlock when applied with intention.
Across the street, The Emerald — a Skydeo branded yacht docked in the same unmistakable green — extended the experience beyond the conference footprint. Guests could sign up for one-on-one meetings aboard the vessel, transforming curiosity into direct, high-value connection. The campaign narrative expanded further through the Skydeo Pit Crew concept, positioning their data experts as the behind-the-scenes force driving performance, a clear cultural nod to the F1 energy surrounding the city.
The result was a campaign that operated in real time and beyond it. Immediate in-person engagement translated into weeks of continued traction as attendees received their captured moments from the Data Dream experience. A dynamic campaign designed not just to be seen, but to be participated in, remembered, and acted upon.
Groove Ballet - Something For Someone
Brand Development, Art Direction, Experiential Event
Something for Someone is an annual event created in collaboration with Groove Ballet, an NYC-based music label and event collective. I developed the branding for Groove Ballet and helped conceive, curate, and activate this recurring experience with a clear intention: to bring multiple creative worlds together in one shared space.
The Something for Someone campaign takes the form of a gathering of passionate people. Music, art, fashion, and creative exploration intersect to create an environment where no single discipline leads. Instead, the night invites participation, conversation, and connection across industries, offering something different to everyone in the room.
A central element of the experience was The Collaborative Corner, an interactive installation I designed to create moments of pause within the event. Using larger-than-life post-its and guided prompts like “I am in NYC to,” “I want to create,” and “A dream I have is,” the space encouraged reflection, dialogue, and exchange. Guests contributed their thoughts, connected with one another, and used the installation as a place to sit, share, and reset.
Now in its third year, Something for Someone has become a recurring touchpoint for the Groove Ballet community. The event continues to build meaningful connections, strengthen creative networks, and deepen engagement with the collective’s work through intentional branding, thoughtful curation, and participatory design.
