World Building & Storytelling
Projects that create a complete narrative ecosystem, where identity, environment, and experience are designed as one. These works are built like worlds — with rules, structure, and a story that can be lived, shared, and repeated.
World Building & Storytelling is where narrative logic, environments, and systems converge to create experiences that feel complete, not fragmented. It’s not about one single output, but about designing contexts — ecosystems with their own internal rules, visual language, and spatial logic — in which people can participate, remember, and return.
This discipline is rooted in creating immersive frameworks that extend beyond campaign cycles or standalone graphics. It is about imagining how a story can live in space, time, and culture, and how that narrative carries itself without explanation. These works are not simply seen; they are entered, inhabited, and activated by the audience.
Clients
Aventura Mall, Brooklyn Banks
Selected Projects
CUR8, Kick Push Park
CUR8 — Aventura Mall
CUR8 reframed a routine retail moment — the back-to-school rollout — into a living narrative world. Rather than a seasonal promotion, it became an activation that threaded participation, environment, branding, and ritual together. The project layered interactive installations, customization bars, surprise moments, and visual touchpoints throughout the space so that the transition from summer to school felt like an event, not an ad. It didn’t just attract attention — it became part of the cultural rhythm of the mall.
Because CUR8 was conceived as a world, not a burst of messaging, it returned annually and evolved over time. In 2019, the activation was recognized with the ICSC MAXI Award for Experiential Marketing, a distinction that highlights its success as a narrative environment and experiential system, rather than a conventional retail campaign.
Kick Push Park
Kick Push Park is a hybrid exploration of culture and space. Designed as both a skatepark and cultural museum, it takes visitors through the history and influence of skateboarding in a format that blurs exhibition, education, and experience. It is a world that accommodates both the pro rider and the curious observer — inviting people to move through rooms, interact with exhibits, and feel the lineage of a subculture that is more than sport.
This work aligns with World Building & Storytelling by imagining a space where narrative and participation are inseparable. Rather than presenting information as static display, Kick Push Park uses environment, movement, and design logic to guide exploration. The design solution itself becomes a story engine — a world that teaches through doing and seeing.
