Step into the bold, loud,
eccentric funhouse of CUR8
Back to School Campaign
Tasked to create an exciting buzz from the
oh-so-expected back-to-school rollout...
Create a catchy name, logo, slogan, design an interactive pop-up shop, solicit tenant participation, start a digital campaign, create Instagram-able moments at every turn. Could I make this all happen in less than 3 weeks for the 5th largest Mall in the United States? - YES!
CUR8 is now a permanent annual back-to-school pop-up event. My intention was to create an engaging, memorable event to give students a feeling of empowerment and excitement, not dread that Summer was coming to an end. The multi-day event checked all the boxes from a full customization bar for sneakers, backpacks, cell phone cases, and notebooks to participation from Mall retailers, flashmobs, interactive installations, Instagram-able photo-ops, style inspiration vignettes, food offerings from tenant restaurants, and plenty of larger-than-life surprises! My colorful branding now returns to the mall every year to help welcome the school year.
CUR8 2019 Video Recap
CUR8 2018 Video Recap
Visual Merchandising Digital Publication Cover Story - CUR8
Experiential Marketing Award 2019